About Us

“The reason a tree doesn’t fall is because it continues to add to its foundation as it grows.


Customer focus, trustworthiness and product proficiency continue our core values as we endeavour to support our customers at each level of development, focusing on the structure of the business and establishing a solid foundation as you expand. The branches are those that extend our humanness to others with the leaves as our hands reaching out to take in and also sustain


It takes many years for trees to grow, mature and bear fruit. Just like trees, it may take time for businesses to become profitable. If a business doesn’t bear fruit right away, don’t give up. Be patient and nurture the business into a strong and worthwhile business.


The greatness of our lives is measured by how we live each day
dedicated to building strong relations, supplying quality products and
comprehensive knowledge backed by superior after-sales service and genuine warranties.


“Take away my people, but leave my factories, and soon grass will grow on the factory floors…. Take away my factories, but leave my people, and soon we will have a new and better factory.” 

– Andrew Carnegie, Founder of the Carnegie Steel Company

Jeff Whyte
Managing Director


Extensive industry knowledge spanning more than 30 years has given Jeff solid experience, making Whyte Specialised Equipment one of the leading sales and manufacturing companies of carpet and hard floor surface cleaning equipment in Australia.


He previously ran his own carpet/cleaning cleaning business in Queensland before pursuing a career in sales working for various companies within the same industry. He was instrumental in helping develop a successful Australian carpet cleaning equipment company during that time before deciding to strike out on his own.


Jeff has a passion for his work, an inward desire to not only sell quality equipment, but to nurture and build lasting relationships, his sense of humor and stories to tell make the experience most memorable.


“To reach a port we must set sail – Sail, not tie at anchor.  

Sail, not drift.” – Franklin D. Roosevelt

Carolyn Whyte
Administration Manager


Love of new ideas and working with the team sharing insight and skills make for a happy learning environment. Her eye for detail and her creative artistic skills have brought a vibrant touch to the showroom.


Take a sad song and make it better

– John Lennon

The earth has music for those who listen

– Shakespeare

Bee all you can be…the flower does not dream of the Bee it blossoms and the Bee comes 

– Mark Nepo

Juha (Uhie) Pulkka
Service Manager



Uhie is one of Australia’s top carpet and hard surface machinery technicians, with widespread expertise in the cleaning industry. He leads a highly-skilled team in servicing, repairing and maintaining specialised carpet & tile cleaning equipment.  His passionate resourcefulness has opened the door for many opportunities. A flash of brilliance comes to light and idea is born, this being a huge asset to the business.


Traveling Australia gives a breath of fresh air to his work, delivering equipment, installing machines and serving machines whilst enjoying the open spaces. You could find him in a country hotel, sipping a cold beer or two and socializing with the locals. If you see the Whyte van passing through your town wave and send him a smile.


‘Keep Calm and grill on’ – Unknown

’There is no Love sincerer than the Love of Food’ 

– George Bernard Shaw

Sue Hazelden


About us  - Sue 2

Sue has the ability to see the sun shining in any challenging situation that arises, this fuels her creative process in the accounts department.


Her centered thinking & cheer determination to stick with the task at hand has a steady positive influence.


Love of life and her beautiful garden are her delights..


“Dogs are not our whole life, but they make our lives whole.”

– Roger Caras

Damien Whyte



Man Going On Holiday Clipart

Coming from a background within the many facets of the surveying industry, bringing his professional knowledge and skills has given fresh ideas to the business arena. He has a gentle way of communicating with people and a listening ear always going the extra mile even when there seems not an immediate answer at hand. Never say die…


Which means that you should not accept that you have failed while there is still a chance that you will find an answer. Great positive energy to have around the work place.


Travel Bug disease, love of comedy, good food and all the weird and wonderful virtues of what life has to offer.


“The World is a book, and those who do not travel read only a page.”   – Saint Augustine

“A good traveller has no fixed plans, and is not intent on arriving.”

– Lao Tzu

Luke Whyte
Training Instructor/Public Relations




With a solid mechanical background along with previous experience running his own carpet cleaning and hard surface business, Luke helped open doors with overseas supply companies, building relationships and networking opportunities. His important role in the company has helped secure strong ongoing relations. Furthermore, specialised hard surface training in the USA and Australia has gained him invaluable industry knowledge and expertise.


Luke’s communication skills, loyalty and commitment to the company are a very valuable asset here at Whyte’s, ensuring an ever growing future.


His leisure activities include; sport, car restoration, boating, spending time with family and friends.


“The winner ain’t the one with the fastest car, it’s the one who refuses to lose” – Dale Earnhard

Russell Noble
Service Technician




Russell is one of Australia’s most sort after mechanical technicians with extensive expertise in the cleaning industry. Specialising in the creation and repair of portables and truckmount machinery.


Russell’s history includes being a successful business owner in the manufacturing of carpet cleaning extractors.


His love of racing cars inspired him into the world of mechanics, with the ability to clearly diagnosis, restore and bring new life to pre-loved machines…and he sings while he works. His cheerfulness and readiness with customers & staff is always appreciated.


“If everything seems under control, you’re not going fast enough.” 

– Mario Andretti